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IT – UK launch of collaborative software development environment.
Industry – Imaging technology co. launches global information service
Telecoms – launch of enhanced call recording system
Broadcast – acquisition of Lightworks video editing systems
Broadcast – Meridian TV orders Ross Video Synergy switcher.
IT – email software has 54 million users
Business – Highlighting flood damage insurance claim hazards
Consumer – launch of new Internet-based dating service
Consumer – line-up announcement for music festival
Business – Recruitment upturn points to economic recovery
Consumer – launch of ‘Friends Reunited’ type website
IT – launch of internet-based EDI
Consumer - launch of music nostalgia website
You’ve got something to say and you believe passionately in it, but how do you make it interesting to the press? It’s not unusual for a popular industry magazine to receive more than 500 press releases in a single day! So how on Earth do you get heard above the noise level? There are few guarantees when it comes to press exposure, but if your story is genuinely newsworthy, provided it’s succinctly written and pitched correctly, it’s got a good chance of being used.
It is good to acquire a reputation for only putting out press releases when they contain real news – remember the old saw: dog bites man – not news, but man bites dog – that’s news. It makes it much more likely that an editor will consider them for inclusion or, better still, contact you for more details and maybe arrange to interview you and even add a photo. So a good press release will contain the key essentials but will not give the complete story, stimulating enough interest to make the recipient contact you to find out more.
I will review what you want to say, advise you if I feel it is newsworthy and condense it into an eye-catching, punchy story that will appeal to editors.
Ideally, a press release should be limited to a single page if at all possible, but the addition of boilerplates (standard text about your company and any other company being mentioned in the release; perhaps a customer) and any statutory disclaimer plus contact details and so on can easily push this to two or more pages.
I usually allow a third to half a day to draft a press release, make your changes and get it approved.
Contact me now and have your press release draft in your hands within hours.