For a sample of my work, click the icon below - you may need to allow pop-ups to see these.
On-line examples - all English cases studies written by me.
IT – data storage case study for F1 team
IT –Image capture for meat processing
Broadcast – Internet entertainment telephony
IT – email server for online sport community.
IT – network manager controls London servers from Paris.
IT – complete non-MS email system for local education authority.
Industry – restoring output at waste–to–power–and –heat plant
Industry – getting construction company out of a hole.
Business – Insurance loss adjuster turns around major declined claim
A good customer case study (or success story) is worth its weight in gold – almost as good as straight PR. A genuine endorsement from a happy customer looks great on your website and in your other marketing collateral, particularly if the customer is happy to be named and quoted. Anonymous case studies are also an option when your customer is publicity-shy, but they don’t have the same impact.
For your case studies I will interview you or your nominated internal contact by phone. This usually takes around 15-20 minutes. I will want the background to the story, including the customer's problem and need, how they found you, why they chose you, how their use/implementation of your product/service went and why they were delighted with what you did for them.
If possible, I will then interview your customer and get the story from their point of view. I will reassure them that nothing I write will appear in the public domain without their express approval, including corporate sign-off, if required. If they can't think of something quotable to say about you, I will come up with something glowing but plausible.
I will email the customer after our discussion, thanking them for their time and telling them that I will be in touch with a draft of the story for their comment/approval once you have done the same and once any changes you required have been made. I will also assure your customer that you do not want the approval process to be time-consuming for them and that I will be happy to see the story through it on their behalf, if they give me the necessary contact details.
When the story is finally approved by your client - and sometimes it can take a while - I will send you a final version for you to use on your website and in marketing collateral, or for submission to a magazine, if that is what you have arranged. Preparing a case study generally takes around a day to complete, including approvals. This is based on a typical length of 800-1,000 words.
If circumstances permit, I can also visit your customer's premises and take some digital photos to accompany the story. This is an extra and would be quoted for separately.
I have written all kinds of case studies over the years and will be happy to send you some examples. Even if my experience doesn't match your industry, don't worry - the principles are the same and my ability to get to grips with new markets and concepts will ensure you are delighted with what I write.
Contact me now and let’s get the ball rolling.